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Sabtu, 29 Januari 2011

A Brief Guide to Generating Traffic to Your Website

Many years ago the idea of having your own website was as something only large corporate companies and technical geeks could have. Fast forward say 15 years on and now nearly anyone who thinks of having their own space on the internet can make it possible.

There are a lot of applications you can use to create your own website, some intuitive others not so friendly to use, some of these website builder applications are expensive others are Free.

No matter which option you chose to create your piece of cyberspace, if you create the best website on the internet you want people to know about it. Just because you have built a website does not necessarily mean that people will come and see it.

With the internet having some 20-30 billion web pages it can be difficult to stand out from the crowd but there are ways of rising above obscurity, so do not become despondent. Hopefully with this article you will see some strategies that you can use to attract the web traffic you need to make your website a success;

There are three popular methods for generating web traffic, which strategy you use will depend on how fast you want to get traffic.

Pay Per Click

Back Links

Search Engine Optimisation

Pay Per Click

If you're looking to get traffic instantly then this can be achieved using a pay method sometimes called Pay Per Click (PPC).

PPC is a very attractive model for generating traffic quickly, it involves the advertiser placing adverts on a host website with targeted selected keywords. When someone clicks on your ad, they go directly to your site or landing page. The downside to this approach is that it can become quite expensive. The best PPC advertising programs are Google AdWords and Yahoo Search Marketing.

Back Links

Sometimes called inbound links, backlinks are the lifeblood of Search Engine Positioning. By having good backlinks to your website you have a better chance to increase the overall search engine rank of your website.There are many ways to get backlinks, including article marketing directory submission and link exchange.

Search Engine Optimisation

If you take the approach of wanting to grow your business with organic traffic then using the search engine optimisation method will give you good traffic over a period of time. This method works best if you can provide fresh content with relevant keyword phrases. Search Bots love new content and if they see fresh content this will get your site noticed and you begin to move steadily up the search results page.

In conclusion it does not matter which strategy you use the important thing is that if you at least try one method, you will begin to see visitors to your website. I've tried all three and they have helped me in my quest for generating traffic to my website.

If this article was helpful and you would like to get more tips on Internet Marketing, contact Paul Gardner @ http://www.paulgardnerr.com

Article Source: http://EzineArticles.com/?expert=Paul_Anthony_Gardner


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