Options for advertising sources you need to consider.
Once you do your keyword research, you now know what people are looking for, and the exact phrases they're using. You also know how much competition you have for that keyword. You're looking for relatively high search volume, and low competition. You can now position your keyword advertising right in front of them.
Posting Ads Where Potential Customers Are Looking.
There are a number of places and techniques available for you to use when developing a marketing strategy and budget. Here are a few to consider.
PPC - Pay Per Click ads.
If you visit Google and put in a search for "Dog Training" you'll be directed to a page with several links on it. The links on the center of the page highlighted in pink, are sponsored ads that people like you have purchased to put them at the top of that page. Links below that are keyword term searches that Google indexed based on popularity and position. The small ads on the right side of the page are PPC ads. As an advertiser, you would set up an account at Google, or Yahoo, or MSN and build ads based on your keyword research. When anyone clicks on that ad, then the advertiser is charged a certain amount of money "per click." Based on the popularity of that keyword, you'll "bid" on that phrase. If you follow my advice in the previous article, you'll be able to find low bid keywords for.05 to.25 that will get your PPC ads on the first page. Then you'll set a budget to fund your ads.
Article Marketing.
There are numerous article submission sites on the internet. When you submit well-written articles on relevant topics, you still need to make sure that you do keyword research before hand. When people search for keywords, then articles pop up on the search page depending on the term and it's ranking on the search engines. In order to do article marketing effectively, you need to write well, use good grammar and punctuation, and you need to write 2 articles per day for 90 - 180 days to get your content recognized and indexed on the search engines. The nice part about articles is they're free, and they get indexed on the internet and are available forever! Get some good courses on copywriting and publishing articles.
Blogs and Forums.
If you do an internet search and look for Google Forums, or Yahoo Forums, you will be able to search for your niche market and forums or blogs that talk about your topic. You can post content on blogs and forums with a back link to your site or landing page. The key with any written material is you must not come across as too salesy or pushy. Rely on high quality, usable content and you'll build credibility with your audience.
Social Media.
Facebook is known as the third largest country in the world because of the amount of people that are members. You need to use great caution when advertising on Facebook and guard against just pushing your product to your friends. High quality, user friendly content is the key. The purpose of social media sites is not to sell your product. The purpose of social media advertising is to build relationships so that people will want to follow you and join your list because of the quality and integrity of the information you're offering. Sign up for sites like Facebook, MySpace, Twitter, Hub Pages and others.
Social Media PPC.
Just like PPC on the search engines, Social Media sites also offer pay per click advertising that rotates on people's sites. Facebook is a very good place to advertise but again, your keyword research is imperative. It puts your ads on people's pages that have indicated an interest in the kinds of products or services you are offering.
You can advertise in such a way that the marketing actually pays for itself as you use low cost, high demand products that people sign up for. Ideally, your marketing should end up to as close to free as possible.
To your success.
| Greg King is an internet marketer. His online company is Global E-Revolution and offers internet coaching and a wide range of products and services to assist any online entrepreneur find success. http://tinyurl.com/6fc2kfa For free resources and free videos please visit http://gregkingblog.com Article Source: http://EzineArticles.com/?expert=Greg_L._King |  |
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